The funnel
- Email 1 — real pain, offer the $599 competitor breakdown free for a 30-min call, ask them to name competitors
- Email 2 — light nudge + $599 anchor + social proof (HubSpot reviews link)
- Email 3 — referral ask ("if you're not the right person, who is?")
- Email 4 — soft sign-off + $599 anchor + 30-min call link (new thread)
- Reply → you build the competitor breakdown → 30-min call → (post-trust) account audit
Before you enrol a batch
Tokens: insert HubSpot's real tokens for {{firstname}} and {{company}}. First-name fallback there.
Industry: swap {{industry}} for the real run industry.
P.S.: swap in a true result/client when you have one.
Links: Email 1 + 3 stay link-free. Email 2 has the reviews link, Email 4 has the call link. Share either in your reply once someone engages.
Signature: your HubSpot signature is the only sign-off (none baked into the copy).