The funnel
- Email 1 — open with the real pain, ask them to name their top 2-3 competitors
- Email 2 — "I picked who I'd guess, already spotted a gap" (net-new value)
- Email 3 — referral ask ("if you're not the right person, who is?")
- Email 4 — value breakup + 15-min call link (new thread)
- Reply → you build the competitor breakdown → 15-min call → (post-trust) account audit
Before you enrol a batch
Tokens: insert HubSpot's real tokens for {{firstname}} and {{company}}. First-name fallback there.
Industry: swap {{industry}} for the real run industry.
P.S.: the relevance P.S. is the best spot for a true result/client when you have one.
Links: Emails 1-3 stay link-free. The connect-call link is only in Email 4. Share it in your reply once someone engages.
Signature: paste the GNG signature into the sequence footer.